Adidas | Directed 4 x Film (Internal)
Adidas | Directed 4 x Film (Internal)

January >> March 2019 Directing 4 x films for Adidas

The films, on the subject/s of Identity, Trust, Simplicity and Belonging, featured young people aged from 14 - 20 who were a joy to direct and a highlight of the project.

The productions were part of a larger internal project for the brand and so not for public consumption.

This photo was taken whilst I was doing my directing thing on-set. If you would like to view the final films please contact - Cabell at Fat Lemon

Spoke London | Directors Cut

Festive Comedy Content for Spoke London Co-Written/Directed by Shimmy.

Director/Co-Writer - Shimmy Ahmed

Agency Producer/Creative - Emily Jeffery-Barrett

Agency: - Onward

Cinematographer - Will Hanke

Cast

Nimrod Kamer

Ryan Lanji

Phil Wilson

Paul Campion

Nikkita Chadha

Cathy Wilson

Pamela Wilson

Bluebell and Willow Wilson aka The Fresh Kids of East London

SexyFish Sink The Pink 10th Anniversary

Directed by Shimmy

Cam: Will Pine & Julia Brown

Producers: Rude Films and Danielle Wright @ This is mission

Press

#Comedy #drag #lol

Branger Management | Episode 01 - Branger | Sloggi ZERO Feel

Episode 1 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen and Lowe

Client: Sloggi

4 Stars awarded by David Reviews

Branger Management | Episode 02 - Denial | Sloggi ZERO Feel

Episode 1 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen Lowe

Client: Sloggi

Branger Management | Episode 03 | Acceptance

Episode 3 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen + Lowe

Client: Sloggi

Branger Management - Episode 04 - Relapse

Episode 4 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen + Lowe

Client: Sloggi

Branger Management | Episode 05 | Epiphany

Episode 4 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen + Lowe

Client: Sloggi

Branger Management | Episode 6 | Unfastened

Episode 6 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen and Lowe

Client: Sloggi

#MAKEHERSTORY this International Women's Day | Missguided
Paloma Elsesser ASOS magazine - Germany

Role: Shooting Director

I Shot/Directed this film for ASOS.

Paloma Elsesser opens up about her fears and insecurities for ASOS magazine - Make History edition.

STYLIST | The Importance of Being Alone

Role: Director/Editor

This film celebrates spending time alone and was published on Valentines Day 2016 as Stylist magazines take on a day that so often neglects those not in relationships. Featuring a brilliant ensemble of empowered women who candidly discuss their experiences. The film was very successful reaching over 250k hits on facebook over a weekend.

Revisiting The Original House of Hackney | Loddiges
Tabula Rasa FW 2017 "Blank Slate Moments" - Vogue US

Touchable version - https://tabularasa-ny.com/pages/video-fashion-week-2017. Include more in-dept interviews with featured influencers shot on VHS. 

 

Styling Myth Busters | myth #1: styled hair = burnt hair | ghd platinum

Directed a series of films, 'Styling Myth Buster' for GHD. 

Watch Full Series Here

'Wait' Directors Cut

Accepted as part of Raindance Independent Film Makers Festival 2015 - In 'The Lost Sensations' Category.

Role: DoP

Lit and shot the lovely ladies featured in this fun film for Breast Awareness week.

Watch Here

Introduction | Coops London

Role: Shooting Director #HendrixandBelle

Working with Elle, we created this film for Coops London.

Creative Concept and Direction by Hendrix & Belle (Me + Elle)

Music: by David Lee

MINI COUNTRYMAN PRESENTS: A ROOM WITH A VIEW - WINNERS' EXPERIENCE

Role: Shooting Director

Armed with my camera, I went on some adventures around the Uk to shoot for Mini and the winners experience of 'A Room with A View'

Made Spring 2017 Film

Commercial content for Made.com

Topshop Style Guide with Laurel Pantin | Directors Cut

A quirky, style guide for the Holiday Season.

Director: Shimmy

Client: Topshop

ADVENT SOMETHING BETTER | A Response to Love Magazines Advent Calender
TR Fashion Film

Shot in Fire Island, New York. 

Dazed & Confused Presents King Krule

At home with King Krule and family as the teen wonder prepares to release his genre-mashing debut album.


Raw Power Fashion Film

Fashion content - Shot in London's Trocadero Centre, featuring Anna Brewster. 

SB:TV | Giggs + Loco Dice "Get Comfy"

Mini-Doc shot on-set of the music video for Loco Dice and Giggs track "Get Comfy" 

Isabel Case-Borgatta

Role: Director

Currently in post-production, short film about sculptor, Isabel Case-Borgatta, who at the time of our first meeting in 2013 was aged 94 and living and working at unique, artist residence and community - Westbeth in NYC.

John Varvatos NYFW Mens, S/S 2016

Shot, directed and edited this film for John Varvatos Fashion Show and after-show Party.

Second Camera: Michelle McCabe

Lily Allen for Elle.com

Direction/Interview - Shimmy

A Season in Hell

Role: Director for Wonderland Magazine

Behind-The-Scenes with Carey Mulligan

Director/Producer: Shimmy

Paper | London A/W 2013

Role: Shooting Director

Commissioned by Paper London, in an ongoing collaboration to shoot a film for the A/W 2013 campaign film. 

For this I teamed up with Elle (Hendrix + Belle) and togteher we create this animated film, which was made from cuttings from the mood board and look book. 

See more of the collab - Here and Here

Coleen Rooney in Miami

Role: DP 

Genuflex 'Lotus eats Pale Receipts'

Role: Shooting Director

Live performance, shot at The Hoxton Bar, London 2010

Password: looksee

PAPER | London - SS 2012

Role: Shooting Director

Commissioned by Paper London, in an ongoing collaboration to shoot a fun, creative film, on-set the SS 2012 shoot. 

See more Here and Here

Nick Grimshaw vs Justin Bieber - 'Beauty and a Beat' ft Sink The Pink (Behind The Scenes)

Role: Camera/Editor 

Shot this BTS on set at London Fields Lido, Hackney. Radio 1's, Nick Grimshaw, doing a Justin Bieber Beauty and The Beat with Sink The Pink. 

How to use the Invisible Ponytail

Role: Director/DP/Editor 

'How To...' film - from a series created by Shimmy TV for Hersheson Blow Dry Bars. 

Now showing in Sephora stores across Europe and The Middle East 

 

SShh Music | Sessions
SShh Music | Sessions

Role: Filmmaker + Photographer

Working with Zak Starkey and Sshh Liguz of The Band Sshh.

I documented studio rehearsals and recording with SShh and prolific session musicians from bands such as The Pretenders (Martin Chambers) and Sex Pistols, (Glen Matlock/Paul Cook)

- Watch here

 

Topshop

ROLE: DP/Editor 

Various video/photo based content creation; working with the Topshop digital team.

 

MANIA MANIA | Obscura

Role: Shooting Director

Commissioned by Mania Mania Jewellery brand to create content around their 2014 'Obscura' collection. Featuring Julia Roitfeld. 

 

 

 

How to apply your make-up on public transport

Role: Shooting Director/Editor 

As Creative Director at Stylist Video, I worked on creating content strands with editorial teams. This film is a beauty piece on applying make-up whilst on public transport with Director-At-Large, Joanna McGarry.  

HOUSE OF HACKNEY - How to hang wallpaper

Role: Director/DP 

'How to…' Content created by Shimmy TV for Luxury interiors company House of Hackney. 

LAL New York - English Summer School for Young Learners

Role: Shooting Director 

Promo film Shot/Directed by me for LAL language schools, shot on Sony FS7 in Locations in and around NYC. 

 

 

Harris Elliot & Dean Chalkey Interview - "Return of the Rudeboy"

Role: Shooting Director/Editor

Directed and shot this piece covering 'Return of the Rude Boy' exhibition at Somerset House. Featuring photographer - Dean Chalkley, Curator - Harris Elliot and Styler - Bevan Ageyman.

Anna Sui Spring/Summer 2014 Behind-the-Scenes

Role: DP/Interviewer

Brand Film

LondOnion - The Making Of…

Role: Shooting Director/Editor

A film about an app devised by artists Iain + Jane in conjunction with Kurt Schwitter exhibition at The Tate Britain. 

Paper | London A/W 2013
Adidas | Directed 4 x Film (Internal)
Spoke London | Directors Cut
SexyFish Sink The Pink 10th Anniversary
Branger Management | Episode 01 - Branger | Sloggi ZERO Feel
Branger Management | Episode 02 - Denial | Sloggi ZERO Feel
Branger Management | Episode 03 | Acceptance
Branger Management - Episode 04 - Relapse
Branger Management | Episode 05 | Epiphany
Branger Management | Episode 6 | Unfastened
#MAKEHERSTORY this International Women's Day | Missguided
Paloma Elsesser ASOS magazine - Germany
STYLIST | The Importance of Being Alone
Revisiting The Original House of Hackney | Loddiges
Tabula Rasa FW 2017 "Blank Slate Moments" - Vogue US
Styling Myth Busters | myth #1: styled hair = burnt hair | ghd platinum
'Wait' Directors Cut
  Role:  DoP  Lit and shot the lovely ladies featured in this fun film for Breast Awareness week.  Watch     Here
Introduction | Coops London
MINI COUNTRYMAN PRESENTS: A ROOM WITH A VIEW - WINNERS' EXPERIENCE
Made Spring 2017 Film
Topshop Style Guide with Laurel Pantin | Directors Cut
ADVENT SOMETHING BETTER | A Response to Love Magazines Advent Calender
TR Fashion Film
Dazed & Confused Presents King Krule
Raw Power Fashion Film
SB:TV | Giggs + Loco Dice "Get Comfy"
Isabel Case-Borgatta
John Varvatos NYFW Mens, S/S 2016
Lily Allen for Elle.com
A Season in Hell
Behind-The-Scenes with Carey Mulligan
Paper | London A/W 2013
Coleen Rooney in Miami
Genuflex 'Lotus eats Pale Receipts'
PAPER | London - SS 2012
Nick Grimshaw vs Justin Bieber - 'Beauty and a Beat' ft Sink The Pink (Behind The Scenes)
How to use the Invisible Ponytail
SShh Music | Sessions
Topshop
MANIA MANIA | Obscura
How to apply your make-up on public transport
HOUSE OF HACKNEY - How to hang wallpaper
LAL New York - English Summer School for Young Learners
Harris Elliot & Dean Chalkey Interview - "Return of the Rudeboy"
Anna Sui Spring/Summer 2014 Behind-the-Scenes
LondOnion - The Making Of…
Paper | London A/W 2013
Adidas | Directed 4 x Film (Internal)

January >> March 2019 Directing 4 x films for Adidas

The films, on the subject/s of Identity, Trust, Simplicity and Belonging, featured young people aged from 14 - 20 who were a joy to direct and a highlight of the project.

The productions were part of a larger internal project for the brand and so not for public consumption.

This photo was taken whilst I was doing my directing thing on-set. If you would like to view the final films please contact - Cabell at Fat Lemon

Spoke London | Directors Cut

Festive Comedy Content for Spoke London Co-Written/Directed by Shimmy.

Director/Co-Writer - Shimmy Ahmed

Agency Producer/Creative - Emily Jeffery-Barrett

Agency: - Onward

Cinematographer - Will Hanke

Cast

Nimrod Kamer

Ryan Lanji

Phil Wilson

Paul Campion

Nikkita Chadha

Cathy Wilson

Pamela Wilson

Bluebell and Willow Wilson aka The Fresh Kids of East London

SexyFish Sink The Pink 10th Anniversary

Directed by Shimmy

Cam: Will Pine & Julia Brown

Producers: Rude Films and Danielle Wright @ This is mission

Press

#Comedy #drag #lol

Branger Management | Episode 01 - Branger | Sloggi ZERO Feel

Episode 1 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen and Lowe

Client: Sloggi

4 Stars awarded by David Reviews

Branger Management | Episode 02 - Denial | Sloggi ZERO Feel

Episode 1 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen Lowe

Client: Sloggi

Branger Management | Episode 03 | Acceptance

Episode 3 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen + Lowe

Client: Sloggi

Branger Management - Episode 04 - Relapse

Episode 4 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen + Lowe

Client: Sloggi

Branger Management | Episode 05 | Epiphany

Episode 4 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen + Lowe

Client: Sloggi

Branger Management | Episode 6 | Unfastened

Episode 6 of a 6 part comedy series for Sloggi

Cinematographer: Will Hanke

Art Direction: Penny Mills

Styling: Poppi Clinch

Producer: Fraser Jamieson

Agency: Mullen and Lowe

Client: Sloggi

#MAKEHERSTORY this International Women's Day | Missguided
Paloma Elsesser ASOS magazine - Germany

Role: Shooting Director

I Shot/Directed this film for ASOS.

Paloma Elsesser opens up about her fears and insecurities for ASOS magazine - Make History edition.

STYLIST | The Importance of Being Alone

Role: Director/Editor

This film celebrates spending time alone and was published on Valentines Day 2016 as Stylist magazines take on a day that so often neglects those not in relationships. Featuring a brilliant ensemble of empowered women who candidly discuss their experiences. The film was very successful reaching over 250k hits on facebook over a weekend.

Revisiting The Original House of Hackney | Loddiges
Tabula Rasa FW 2017 "Blank Slate Moments" - Vogue US

Touchable version - https://tabularasa-ny.com/pages/video-fashion-week-2017. Include more in-dept interviews with featured influencers shot on VHS. 

 

Styling Myth Busters | myth #1: styled hair = burnt hair | ghd platinum

Directed a series of films, 'Styling Myth Buster' for GHD. 

Watch Full Series Here

'Wait' Directors Cut

Accepted as part of Raindance Independent Film Makers Festival 2015 - In 'The Lost Sensations' Category.

Role: DoP

Lit and shot the lovely ladies featured in this fun film for Breast Awareness week.

Watch Here

Introduction | Coops London

Role: Shooting Director #HendrixandBelle

Working with Elle, we created this film for Coops London.

Creative Concept and Direction by Hendrix & Belle (Me + Elle)

Music: by David Lee

MINI COUNTRYMAN PRESENTS: A ROOM WITH A VIEW - WINNERS' EXPERIENCE

Role: Shooting Director

Armed with my camera, I went on some adventures around the Uk to shoot for Mini and the winners experience of 'A Room with A View'

Made Spring 2017 Film

Commercial content for Made.com

Topshop Style Guide with Laurel Pantin | Directors Cut

A quirky, style guide for the Holiday Season.

Director: Shimmy

Client: Topshop

ADVENT SOMETHING BETTER | A Response to Love Magazines Advent Calender
TR Fashion Film

Shot in Fire Island, New York. 

Dazed & Confused Presents King Krule

At home with King Krule and family as the teen wonder prepares to release his genre-mashing debut album.


Raw Power Fashion Film

Fashion content - Shot in London's Trocadero Centre, featuring Anna Brewster. 

SB:TV | Giggs + Loco Dice "Get Comfy"

Mini-Doc shot on-set of the music video for Loco Dice and Giggs track "Get Comfy" 

Isabel Case-Borgatta

Role: Director

Currently in post-production, short film about sculptor, Isabel Case-Borgatta, who at the time of our first meeting in 2013 was aged 94 and living and working at unique, artist residence and community - Westbeth in NYC.

John Varvatos NYFW Mens, S/S 2016

Shot, directed and edited this film for John Varvatos Fashion Show and after-show Party.

Second Camera: Michelle McCabe

Lily Allen for Elle.com

Direction/Interview - Shimmy

A Season in Hell

Role: Director for Wonderland Magazine

Behind-The-Scenes with Carey Mulligan

Director/Producer: Shimmy

Paper | London A/W 2013

Role: Shooting Director

Commissioned by Paper London, in an ongoing collaboration to shoot a film for the A/W 2013 campaign film. 

For this I teamed up with Elle (Hendrix + Belle) and togteher we create this animated film, which was made from cuttings from the mood board and look book. 

See more of the collab - Here and Here

Coleen Rooney in Miami

Role: DP 

Genuflex 'Lotus eats Pale Receipts'

Role: Shooting Director

Live performance, shot at The Hoxton Bar, London 2010

Password: looksee

PAPER | London - SS 2012

Role: Shooting Director

Commissioned by Paper London, in an ongoing collaboration to shoot a fun, creative film, on-set the SS 2012 shoot. 

See more Here and Here

Nick Grimshaw vs Justin Bieber - 'Beauty and a Beat' ft Sink The Pink (Behind The Scenes)

Role: Camera/Editor 

Shot this BTS on set at London Fields Lido, Hackney. Radio 1's, Nick Grimshaw, doing a Justin Bieber Beauty and The Beat with Sink The Pink. 

How to use the Invisible Ponytail

Role: Director/DP/Editor 

'How To...' film - from a series created by Shimmy TV for Hersheson Blow Dry Bars. 

Now showing in Sephora stores across Europe and The Middle East 

 

SShh Music | Sessions

Role: Filmmaker + Photographer

Working with Zak Starkey and Sshh Liguz of The Band Sshh.

I documented studio rehearsals and recording with SShh and prolific session musicians from bands such as The Pretenders (Martin Chambers) and Sex Pistols, (Glen Matlock/Paul Cook)

- Watch here

 

Topshop

ROLE: DP/Editor 

Various video/photo based content creation; working with the Topshop digital team.

 

MANIA MANIA | Obscura

Role: Shooting Director

Commissioned by Mania Mania Jewellery brand to create content around their 2014 'Obscura' collection. Featuring Julia Roitfeld. 

 

 

 

How to apply your make-up on public transport

Role: Shooting Director/Editor 

As Creative Director at Stylist Video, I worked on creating content strands with editorial teams. This film is a beauty piece on applying make-up whilst on public transport with Director-At-Large, Joanna McGarry.  

HOUSE OF HACKNEY - How to hang wallpaper

Role: Director/DP 

'How to…' Content created by Shimmy TV for Luxury interiors company House of Hackney. 

LAL New York - English Summer School for Young Learners

Role: Shooting Director 

Promo film Shot/Directed by me for LAL language schools, shot on Sony FS7 in Locations in and around NYC. 

 

 

Harris Elliot & Dean Chalkey Interview - "Return of the Rudeboy"

Role: Shooting Director/Editor

Directed and shot this piece covering 'Return of the Rude Boy' exhibition at Somerset House. Featuring photographer - Dean Chalkley, Curator - Harris Elliot and Styler - Bevan Ageyman.

Anna Sui Spring/Summer 2014 Behind-the-Scenes

Role: DP/Interviewer

Brand Film

LondOnion - The Making Of…

Role: Shooting Director/Editor

A film about an app devised by artists Iain + Jane in conjunction with Kurt Schwitter exhibition at The Tate Britain. 

Paper | London A/W 2013
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